The Hispanic Radio Alliance was established with the expressed purpose of amplifying the value proposition for this important part of the industry by:

• Developing local marketing campaigns intended to articulate the unique value of the Hispanic radio market in local communities across the country for advertisers.

• Having broadcast partner members use their unique capabilities to launch research studies, develop creative collateral, and more.

• Devoting airtime and digital inventory dedicated to promoting the said campaigns.

• Establish local marketing coalitions to present the importance of Hispanic radio to local political races. Local races are key for radio. Radio is forecast to book $400 million in political advertising in the 2024 election cycle, according to new numbers released by Vivvix CMAG, which has been tracking election ad spend since 1996. That’s one-third more than radio’s haul in the 2022 mid-term election.

• Meeting on an ongoing basis to determine effectiveness of their efforts, identify key market trends, and continue to adjust their approach.

For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at [email protected].