Radio Ink’s Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance
The new coalition is designed to raise awareness for the importance of Hispanic radio, foster collaboration among key stakeholders, and drive revenue for this undervalued industry segment.
At last year’s Radio Ink Hispanic Radio Conference there was a common theme.
Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services.” This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.
Members of the newly formed group include representatives from BIA Advisory Services, Bryan Broadcasting, Futuri Media, HRN Media Networks, Law Firm Fletcher, Heald and Hildreth, Nielsen Audio, Nueva Network, and Solmart Media.
“What is especially impressive about this group is that it represents such a broad array of radio groups that target Latinos and others who have a stake in serving their local communities that are part of this dynamic segment of the population.” said Deborah Parenti, President/Publisher of Radio Ink.
“Bringing all of Hispanic radio interests together was the foundation on which the Hispanic Radio Conference was built so to see this group coalesce is both extremely gratifying and promising.”
For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at [email protected].