Quinn to Keynote HRC on Hispanic Radio’s Ad Dollar Disconnect
Don’t ignore the numbers: 20% of the total US population identifies as Hispanic. The US Hispanic population has grown 19% since 2016. So why does advertising investment in Hispanic media remain a fraction of what its audience size and listenership would warrant?
That missing slice of the pie is the centerpiece of the opening keynote at this year’s Hispanic Radio Conference. Read more
Digital or Disappear: Reach Beyond The Dial
The numbers are impossible to ignore. Online audio monthly listening has hit an all-time high. Eighty-one percent of all Americans aged 12 and older, an estimated 233 million people, now report listening to online audio in the past month. vAmong drivers aged 18 to 34, 73% listen to online audio in the car — radio’s historic stronghold — monthly, and 55% listened to podcasts. Podcast advertising revenue is projected to exceed $3 billion in 2026 and account for more than 40% of all digital audio advertising spending by 2027.
The digital migration is already here. Read more
The Road Ahead: Innovating Hispanic Radio for 2030 and Beyond
As audio consumption accelerates across platforms, what will it take for Hispanic radio to stay essential through 2030 and beyond? “The Road Ahead” closing session at the Hispanic Radio Conference brings together top executives and innovators to explore how the industry can reinvent its content, business models, and technology while staying true to its roots. Read more
Star-Powered Session Alert: Engaging Gen Z Hispanic Audiences
Get ready for one of the most electric sessions of the 2026 Hispanic Radio Conference! The next generation of Hispanic listeners is here — redefining how, when, and why they connect with audio. From TikTok to terrestrial radio, Gen Z Hispanics are shaping the future of our industry — and this dynamic session will show exactly how to meet them where they are.
Join a powerhouse lineup of creators and personalities who live and breathe Gen Z engagement every day. Read more
Shoboy, Dana Cortez Set to Host Hispanic Radio Conference 2026
Radio Ink‘s Hispanic Radio Conference 2026 is bringing two of the industry’s most energetic and authentic personalities to the stage as co-MCs for the only event dedicated exclusively to Spanish-language radio broadcasters and their marketing and tech partners. Edgar “Shoboy” Sotelo and Dana Cortez are joining the event in a pairing that reflects the creativity and cultural impact at the heart of Hispanic broadcasting. Read more
The FCC Is Rewriting Broadcasting: Is Hispanic Radio Ready?
From a sweeping FCC “delete” that could upend ownership limits to the very definition of “public interest,” Washington is taking a long, hard look at the rules of broadcasting, and Radio Ink‘s Hispanic Radio Conference 2026 is ready to answer the moment. Read more
Balderas To Lead Pioneering Panel At Hispanic Radio Conference
Hispanic Radio Conference 2026A landmark panel at Radio Ink’s Hispanic Radio Conference, led by Entravision’s Angie Balderas and featuring Radio Hall of Famer Mike McVay, is positioned to thoughtfully tackle the barriers and bold opportunities facing women in Hispanic broadcasting today. [read more]
HRA and Nielsen SPECIAL REPORT
Tuning in to Hispanic Audiences: The Power of Audio to Drive Reach and Engagement, is a new Hispanic Radio Alliance (HRA) report powered by Nielsen, that offers groundbreaking insights into how audio—specifically radio and podcasts—can serve as the linchpin for reaching and resonating with Hispanic consumers.
To Click HERE to view the report
Radio Ink’s Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance
The new coalition is designed to raise awareness for the importance of Hispanic radio, foster collaboration among key stakeholders, and drive revenue for this undervalued industry segment.
At last year’s Radio Ink Hispanic Radio Conference there was a common theme.
Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen “94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services.” This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.
Members of the newly formed group include representatives from BIA Advisory Services, Bryan Broadcasting, Futuri Media, HRN Media Networks, Law Firm Fletcher, Heald and Hildreth, Nielsen Audio, Nueva Network, and Solmart Media.
“What is especially impressive about this group is that it represents such a broad array of radio groups that target Latinos and others who have a stake in serving their local communities that are part of this dynamic segment of the population.” said Deborah Parenti, President/Publisher of Radio Ink.
“Bringing all of Hispanic radio interests together was the foundation on which the Hispanic Radio Conference was built so to see this group coalesce is both extremely gratifying and promising.”
For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at [email protected].
